Haribo
Commercial
Synopsis
Created for Haribo Germany in collaboration with Quiet Storm, this commercial celebrates the simple joy of sharing Haribo sweets through a series of playful, character-driven moments. Set across contrasting locations—from expansive countryside landscapes to a traditional library—the film balances humour with warm, cinematic visuals, creating an inviting and memorable campaign.
Creative Approach
One of the biggest challenges in commercial grading is creating the illusion that time hasn't passed.
Although this advert lasts only a matter of seconds, it was filmed over many hours, with constantly changing daylight. My role was to make every shot feel as though it belonged to the same moment in time through meticulous shot matching, power windows, tracked shapes, masking and sky replacements.
The most successful commercial grades are often the ones audiences never notice. If the viewer believes every shot was captured in a single, uninterrupted sequence, then the grade has done its job.
Credits
Agency
Quiet Storm
Colour Grade
Rebecca Goodeve